Luke Bryan Joins Team GM

August 17th, 2016 by
Luke Bryan and GM

Luke Bryan and GM Team Up

Famed country singer Luke Bryan has committed his loyalty to General Motors. Themes of trucks, runaway dogs, and unrequited love frequent many country songs. Luke’s lyrics are no exemption making him an excellent candidate to join team GM.

Chevrolet and GMC continue to lead innovation in the vehicle industry.  The contract is no surprise.  Luke Bryan’s writing, singing, and performing capabilities are the real deal and parallel GM’s values. When asked about his recent partnership Luke said,

“Chevy has been a part of our family and a part of our work life on the farm for as long as I can remember,” said Bryan. “If you were a Bryan, you drove a Chevy. I am so excited about this partnership and I’m honored to be representing such a wonderful brand.”

Luke Bryan’s Performance History

His presence in the music world is well known and well appreciated.  Luke Bryan’s accolades are strong as well:

  • Country Music Association Award for Entertainment 2015, 2014
  • Billboard Music Award for Top Country Artist 2016, 2014
  • Academy of Country Music Award for Entertainment 2015, 2013
  • American Music Award for Favorite Country Male Artist 2015, 2014, 2013, 2012
  • Academy of Country Music Award for Vocal Event of the Year 2015, 2013

You can expect to see Luke Bryan this upcoming fall detailing the reasons why he loves his Chevy.  He was also be helping present some of the new features to the Silverado and Sierra.  Changes include new colors, a capless fuel fill system, and Android Auto.

Changes to 2017 Trucks

Of the new colors you’ll find a Graphite Metallic.  The new neutral color won’t be too far from the current Tungsten Metallic.  Think of a lighter, cooler color which will help bring out the dynamic effect of metallic paints.  You’ll also see the new Pepperdust Metallic which will have a larger spectrum of concentrated darks and lights.  If paint doesn’t get you excited, no worries.  GM isn’t just focused on changing their cosmetic treatments.

One of the key features is ensuring your teen drivers stay safe while they learn the rules of the road.  With Teen Driver Mode, you’ll be able to review previous drives for spikes in speed and abrupt braking used during the ride. The enhanced Driver Alert Package will also add Low Speed Mitigation to prevent collisions on your ride home after a stressful day at work.  These features will help ease your mind when it comes to protecting yourself, your loved ones, and your investment. If you’re wondering about Technology enhancements outside of safety, they are also improved.

Chevrolet my link  has functioned in the past as a key focus point on most Chevy vehicles.  The system will now to include Android Auto as a standard feature.  Android Auto features voice control options.  Want to play a set from a specific artist without scrambling for your phone? Before you leave your garage?  We know you don’t text/use electronics while driving.  Hit the road and say, “Okay google, play Luke Bryan”. Android Auto will queue up Luke’s music.  Oh no, you weren’t looking to play That’s My Kind of Night?  Just say, “Okay google, next song” and your system will kick over to a new track.  Hands free.  Sorry Luke, we all have flops.

GM is also focused on making improvements to the Sierra.  For the car manufacturer to stand by its claim, “What Precision Feels Like”, you can’t neglect one of the most important assets.

 

Yes, we know, Luke Bryan isn’t featured in this campaign, but we promise he’s been practicing his lines carefully to prepare for his inaugural address.  With 2017 Sierras, you will see the capless fuel system, Android Auto, and Teen Driver Mode as previously described but their are a few Sierra-specific features as well.

  • Low Speed Mitigation Braking is added to the Enhanced Driver Alert Package
  • All Terrain Package is no longer available on SLE Trim
  • Elevation Edition is now available on SLE Trim
  • 8-inch IntelliLink (IO5 and IO6) systems now include Android Auto
  • Heated and vented seats has new RPO code of KQV
  • High-performance LED headlamps with GMC signature LED lighting has new RPO code of T4L
  • SLT Crew Cab Premium Plus Package now includes trailer brake controller

Get ready for 2017, you’re going to love the way you look with Luke riding passenger.  I guarantee it.

 

 

 

 

 

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